The use of social media to promote business is one of the fastest-growing areas of marketing today. When used correctly, popular social media platforms offer the ability to connect—easily, affordably, and directly—with customers and prospects to build brand awareness and loyalty, improve customer service, and much more. How, then, should a company go about implementing social media as a part of its marketing mix? This program clearly and concisely explains how to get started with social media; make the most of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Yelp; and develop and manage a comprehensive social media marketing strategy.
Regulators, policymakers, and commercial bankers are the insiders who define American financial structure, and others are affected tremendously by their decisions—especially when reckless short-termism such as oil speculation negatively impacts their assets. In this program, Hazel Henderson talks with banker Steve Waddell, author of Societal Learning and Change, about steering modern economics away from what they call a greed-based system to one that allows “outsiders” to have a voice, and that serves the common good. Waddell and Henderson also challenge the assumption that human nature is based on self-interest, and conclude that poverty, trade wars, and resource depletion are not necessarily inevitable.
Assets and payroll are critical components of the accounting process and essential for any business to succeed. After watching this video, viewers will understand the managing of assets, which are resources owned by a company that help with its operations and can be converted to cash, and the managing of payroll—salaries, wages, bonuses and commissions, overtime pay, payroll taxes and costs, employer-paid benefits, and profit-sharing plans. Sections include: Tangible and Intangible Assets, Asset Accounts, Grouping Assets, Depreciation, Payroll Accounting, and The Matching Principle for Payroll Accounting. A graphic design firm and a software company serve as examples.
Some people have a hard time qualifying for a loan, while others can walk into a bank empty-handed and leave with thousands of dollars in credit. The same goes for credit cards—although most consumers carry several, for an unfortunate few they are out of reach. But no matter how easy or difficult it is to borrow money, one thing is certain: paying it back is the real challenge. This program helps high school and college-level viewers understand the basics of financial credit systems, the best ways to obtain and manage credit, and how credit decisions can influence one’s future. Focusing on credit cards, car loans, student loans, and mortgages, the program offers lighthearted dramatizations that first illustrate good and bad borrowing and spending habits—and then highlight discipline as the key to a great credit rating and sustained financial health. Students will also encounter the four Cs of lending: capacity, credit, capital, and collateral.
What do GAAP and OCBOA mean? What are revenues, expenses, assets, and liabilities? What are the stages of the accounting cycle? This video answers those questions and many others as it introduces viewers to the process of accounting as illustrated by a cupcake shop and a medical clinic. Sections include: Importance of Accurate Accounting, Basic Accounting Terms, Financial Reporting, Income Statements, Balance Sheets: Assets, Balance Sheets: Liabilities and Owner Equity, and Statements of Cash Flows.
For many people, the hardest and most overwhelming part of preparing a grant request or crowdfunding campaign is the budget. This program breaks down the basics of what a budget should include, as well as how to create budgets that are clear and realistic. Areas discussed include the budget narrative, direct costs, shared costs or in-kind contributions, and matching grants. This program also explores what makes a successful crowdfunding campaign, from understanding the funding platform rules and fees to creating a pitch video and using social media to grow your base of supporters and donors. There is an art to knowing just what perks to offer donors for their various levels of support, and winning a grant often has more to do with building solid fiscal relationships than the merits of the project alone.
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